SWET IMAGE INTERNATIONAL
About Us
OUR HISTORY
Founded in 1999 by Sheila Wong and Enrique Tsou, SWET (an acronym resonating with training distinction) began as a beauty and grooming establishment in Suria KLCC. Today, we are a pioneering force in personal branding and training solutions, with a proven track record of consulting over 200 corporations across Malaysia and Singapore, spanning industries such as finance, insurance, property, education, pharmaceuticals, medical, luxury retail, logistics, and more.
Having empowered over 100,000 individuals — from CEOs and corporate leaders to entrepreneurs and job-seekers — SWET has also brought its expertise to global stages, delivering impactful talks and trainings in China, the USA, the Philippines, Thailand, Brunei, and Macau.
Our specialized programs bridge the realms of Outer Branding (Grooming, Etiquette, Communication, Body Language, Fashion Feng Shui, and Personality Style Dressing) and Inner Transformation (Behavioral Change, Personality Analysis, Universal Laws of Attraction, and Business Coaching).

VISION STATEMENT
MISSION STATEMENT
VISION STATEMENT
MISSION STATEMENT
VISION STATEMENT
To be a globally renowned hub for personal branding, corporate branding, education, and fashion, fostering talent, innovation, and collaborations that empower individuals, corporations, and clients to achieve unparalleled success.
MISSION STATEMENT
To empower individuals and corporations through innovative personal and corporate branding solutions, world-class education programs, and distinctive fashion offerings. We are committed to nurturing talent, fostering meaningful collaborations, and creating an ecosystem that drives success, sustainability, and global impact for our clients and partners.
OUR HISTORY
Founded in 1999 by Sheila Wong and Enrique Tsou, SWET (an acronym resonating with training distinction) began as a beauty and grooming establishment in Suria KLCC. Today, we are a pioneering force in personal branding and training solutions, with a proven track record of consulting over 200 corporations across Malaysia and Singapore, spanning industries such as finance, insurance, property, education, pharmaceuticals, medical, luxury retail, logistics, and more.
Having empowered over 100,000 individuals — from CEOs and corporate leaders to entrepreneurs and job-seekers — SWET has also brought its expertise to global stages, delivering impactful talks and trainings in China, the USA, the Philippines, Thailand, Brunei, and Macau.
Our specialized programs bridge the realms of Outer Branding (Grooming, Etiquette, Communication, Body Language, Fashion Feng Shui, and Personality Style Dressing) and Inner Transformation (Behavioral Change, Personality Analysis, Universal Laws of Attraction, and Business Coaching).
Milestones of Excellence
2004
2005
Launched our first Image Consultant Certification course.
2009
Introduced our signature public program, UP YOUR IQ (UYIQ), expanding our reach to individuals seeking personal transformation.
2011
Award-winning Excellence: Proud recipient of the SME100 Award, recognising SWET as one of the top 100 fast-moving small businesses, a testament to our innovation, growth, and impact.
2012
Achieved AICI CEU accreditation for our certification programs.
2023
Gained prestigious endorsements for our certification courses: PICC from London College of Corporate Learning and ACIC from Wilmington Metropolitan University, USA.
2024
Expanded into fashion with our own label, SOUL TO STYLE, featuring garments infused with Fashion Feng Shui elements and bespoke suits tailored to perfection.
At SWET, we dream big. We aim to empower individuals and organisations across Asia to rewrite their success stories through innovative personal branding techniques, whether via training, online learning, or personalised consultations.
Your Image is Your Branding. Your Branding is Our Business. Together, We Attract Opportunities.

Milestones of Excellence
2004
2005
Launched our first Image Consultant Certification course.
2009
Introduced our signature public program, UP YOUR IQ (UYIQ), expanding our reach to individuals seeking personal transformation.
2011
Award-winning Excellence: Proud recipient of the SME100 Award, recognising SWET as one of the top 100 fast-moving small businesses, a testament to our innovation, growth, and impact.
2012
Achieved AICI CEU accreditation for our certification programs.
2023
Gained prestigious endorsements for our certification courses: PICC from London College of Corporate Learning and ACIC from Wilmington Metropolitan University, USA.
2024
Expanded into fashion with our own label, SOUL TO STYLE, featuring garments infused with Fashion Feng Shui elements and bespoke suits tailored to perfection.
At SWET, we dream big. We aim to empower individuals and organisations across Asia to rewrite their success stories through innovative personal branding techniques, whether via training, online learning, or personalised consultations.
Your Image is Your Branding. Your Branding is Our Business. Together, We Attract Opportunities.

Welcome
OUR BUSINESS STRATEGY
COLLABORATION, NOT COMPETITION
We prioritize partnerships, leveraging shared expertise and resources to create mutual growth. Together, we build trust, amplify strengths, and achieve outcomes that surpass individual efforts.
SUSTAINABILITY
Our commitment to sustainability ensures long-term value through responsible practices. We integrate environmental, social, and economic considerations into every decision, fostering innovation, resilience, and responsibility.

SWET’s History – It’s a long story!
Who are SWET? Is SWET an acronym? Does SWET begin as an Image Development Company? Let us share with you the story… from 1981.